India’s Most Popular game ”Cricket” and its biggest tournament “World Cup 2011″ will be starting in just 90 days and for this big game booking of RS.350 crores ads has already done.There are very big companies engaged in this they are-Cold drink company Pepsi, Maruti Suzuki car, mobile company Nokia, Philips Audio Co., Sony, etc. If the tournament’s official broadcasters, ESPN and their advertising target of Rs 700 crore. It’s been tied up for half the money.
The big event for ESPN television company now has raised its advertising rates. Now 10 seconds of a spot rate of Rs 4 lakh. IPL cricket tournament’s are also in danger so all the companies have concentrated on
World Cup.It is understandable that the consumer goods giant LG will cost most. 10 percent of its annual budget of Rs 300 crore or 30 crore will be spent in the tournament. The company took advantage of this opportunity it will offer many new product and will make its plasma & lcd’s more popular.
Mobile operator Reliance, Future Group, Reebok, Emirates Airlines, Hero Honda, etc. have also booked their ads.
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